A brand isn’t a logo, tagline, or aesthetic. It’s a promise—a pattern of behavior that audiences or customers learn to rely on.

Who you are is the most powerful asset you will ever bring into the marketplace. Before anyone buys your product, invests in your idea, or joins your mission, they buy you. Your identity sets the tone. Your presence sets the standard. Your story sets the stage for every opportunity that follows.

For decades, I’ve watched the same pattern repeat itself: founders who lack identity blend in; founders who gain clarity stand out; and founders who embody who they truly are become absolutely unstoppable. Every interaction with an audience or customer is a deposit or withdrawal in your trust account. Every missed commitment, exaggerated claim, or hollow pitch erodes equity.

Conversely, every honest message, timely response, and delivered result compounds it. Brand is simply reliability at scale. When customers trust your consistency, they stop comparing you to others. They stop negotiating price. They start advocating for you.

Let’s start with the basics. I have learned that as long as progress occurs, people remain engaged and inspired. The challenge occurs when someone is stagnant or unsure if their decisions are moving them close to their ultimate destination.

To assist you, here is a simple daily behavior that I adhere to and recommend you begin ASAP. It's called the 3 Daily Wins and it involves completing 3 simple tasks per day, one from each of the three categories. By doing so, no matter what else happens that day (bad day, lost sale, someone resigns, investor declines, legal issue, money stress, feeling out of sync, etc), you can take comfort in some momentum and remain upbeat.

NBA superstar and media mogul LeBron James reportedly spends over $1.5 million each year on training, recovery, nutrition, and performance. At first glance, that number feels extreme. But here’s the real question: is that a cost — or an investment?

LeBron doesn’t spend $1.5M because he’s rich. He spends it because his strength, speed, endurance, and longevity are his competitive advantage. His body is his asset. Protecting and enhancing that asset has generated extraordinary returns — championships, influence, and ultimately billionaire status.

So, what is your competitive advantage?

How could I possibly educate or insist my own kids pursue their dreams…if they didn’t see me pursuing mine?

I advocate that entrepreneurship isn’t just starting a business. It’s a mindset…taking ownership of cause and effect. It’s realizing that everything you experience is a product of your decisions — and deciding to make better ones. It is developing a solutions oriented focus; where you observe the world around you looking actively for problems needing to be solved with better methods. 

You can be an entrepreneur inside a start up or large company, a family, non profit or a mission. The label doesn’t matter; the lens does.

E-N-T-R-E-P-R-E-N-E-U-R-S-H-I-P...Most people have heard the word or perhaps watched Shark Tank. Many think it refers to an individual or a small group of partners who create a new business or startup. But increasingly, companies seek to emulate this mindset through “intrapreneurship", where employees are encouraged to think like entrepreneurs. 

Ask your friends and family to validate this but I believe employer loyalty is declining. It's harder to find passionate work, less people like their jobs and AI/tech increasingly are reducing opportunities. Regardless of your age, education, experience where you work or what you do, this is a mindset you want to adopt…and right now! 

It is said we are the sum total of the five people we hang around with the most…Many of us are influenced by our upbringing and support; or lack thereof. I meet many smart people who have been discouraged to pursue their dreams or told to take the safe, secure path. Not sure there is job security or a safe path anymore…